China has launched a specialised media capacity-building programme aimed at enhancing the skills of journalists and media officials from developing countries in the use of Artificial Intelligence (AI) and digital media technologies.
By Takudzwa B Karowangoro in Beijing, China
The Seminar for News Officials and Journalists from the Global South officially began in Beijing on Tuesday, bringing together media practitioners and government officials from Africa, Asia and other developing regions.
Zimbabwe is represented by six participants: Takudzwa Karowangoro from Hurumende News Hub , David Muchuchu, Norma Muchemwa, Conrade Mupesa, Motion Kwirirai and Tembinkosi Mangena.
The programme focuses on strengthening participants’ knowledge and practical skills in AI-powered content creation, multimedia production, newsroom innovation and digital content distribution across various platforms.
Organised by China Broadcasting International Economic and Technical Cooperation (CBIC) with support from the Chinese government through the International Cooperation Department of the National Radio and Television Administration (NRTA), the seminar seeks to promote media development and technological advancement among countries of the Global South.
Speaking at the opening ceremony, Ms. Zhou Jihong, Director General of the International Cooperation Department, said:
“China remains committed to strengthening media cooperation with countries of the Global South and supporting the development of modern media capabilities through knowledge sharing, innovation and professional exchanges.”
CBIC Deputy General Manager Mr. He Dongbo highlighted the importance of amplifying voices from developing countries in the global media landscape.
“The Global South is home to the majority of the world’s population. Journalists from developing nations have a vital role to play in telling their own stories, shaping international narratives and promoting a more balanced and inclusive global information order,” he said.
Participants from Zimbabwe are joined by delegates from Botswana, Ghana, Egypt, Ethiopia, Cambodia, Panama, Turkey and several other countries.
During the programme, delegates will visit leading Chinese media institutions and technology hubs to gain first-hand experience of how AI and digital innovations are transforming news gathering, production and distribution.
The initiative reflects the growing partnership between China and countries of the Global South in media development, digital transformation and skills exchange.
