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Zimbabwe Eyes China as Next Big Blueberry Frontier

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Zimbabwe Eyes China as Next Big Blueberry Frontier
Zimbabwean blueberry farmers inspect ripe berries ahead of export season. The country is preparing to expand shipments following a new trade deal granting access to the Chinese market

Zimbabwean blueberry farmers are urging the government to introduce investment-friendly policies that will help position the country as Africa’s largest blueberry exporter.

The call follows a breakthrough agreement signed in September that opened the Chinese market to Zimbabwean blueberries for the first time.

Expanding Horizons: From Europe to Asia

Until now, Zimbabwe’s blueberry exports were limited mainly to Europe, the Middle East, and Southeast Asia.

The new deal with China, one of the world’s fastest-growing fruit markets, marks a major step forward for the country’s horticultural sector.

Globally, Peru and Chile dominate blueberry exports to China, and Zimbabwean growers hope to join that league by ramping up production and improving competitiveness.

Production Set to Surge by 50%

According to the Horticultural Development Council (HDC), Zimbabwe’s blueberry output is expected to grow from 8,000 tonnes in 2024 to 12,000 tonnes in 2025, representing a 50% increase.

The HDC said the China export protocol builds on the 2024 avocado export agreement, further reinforcing horticulture’s vital role in the nation’s economy.

“Our ambition under the Horticulture Recovery and Growth Plan is to transform the sector into a US$2 billion industry,” the HDC said in a statement.

“Driven by the global demand for healthy food, China’s blueberry imports have risen from just 665 tonnes in 2005 to nearly 39,000 tonnes in 2024, mainly from Peru and Chile.

Zimbabwe’s blueberries, known for their distinctive flavour and texture, offer a new and exciting supply option for that market.”

Currently, Morocco leads Africa’s blueberry production with over 80,000 tonnes annually, but Zimbabwe aims to challenge that position with the right policy environment and investment support.

Farmers Call for Investment-Friendly Policies

Clarence Mwale, CEO and founder of Kuminda, a collective representing small and medium-scale farmers, and board member of the HDC, told Farmer’s Weekly that local producers are already in talks with the government about necessary reforms to unlock growth.

“The deal with China opens our blueberries to a market of 1.4 billion consumers, many of whom can afford premium fruits,” Mwale said.

“But we need to boost production first, which requires supportive investment policies.”

He noted that blueberry cultivation is capital-intensive, and high interest rates discourage borrowing. Additionally, inconsistent investment regulations deter foreign investors.

“We need to revise our investment policies. To double our current planting area to 1,500 hectares, we require more than US$100 million in investment,” Mwale explained.

Mwale also highlighted concerns over the current system, where exporters receive only 30% of their earnings in local currency, with the rest converted under restrictive rules, making Zimbabwe less attractive to international financiers.

He believes empowering young farmers could also help expand the industry.

“If we could support around 100 young farmers with access to funding, we could significantly increase exports to China,” he added.

Kuminda has already partnered with Fruit Vision, holding a contract to grow 2,000 hectares of blueberry varieties across Southern Africa.

These varieties, developed in the Netherlands, are also cultivated in Spain.

China’s Strict Quality Standards

Following the new trade deal, the General Administration of Customs of China (GACC) released detailed import requirements for Zimbabwean blueberries.

All orchards, packing facilities, and quarantine stations must be audited and registered with both Zimbabwean and Chinese authorities.

Compliance includes implementing good agricultural practices, maintaining sanitary conditions, and using integrated pest management to minimise quarantine risks.

Key pests of concern include:

  •  Mediterranean fruit fly (Ceratitis capitata)
  •  Mango fruit fly (C. cosyra)
  • White wax scale (Ceroplastes destructor)
  • Long-tailed mealybug (Pseudococcus longispinus)
  • Obscure mealybug (P. viburni)

During packing, fruit must be graded, cleaned, and inspected to remove any damaged produce or debris. Storage facilities must also be separated to prevent reinfestation.

Exporters are required to keep pest monitoring records for at least two years, available for inspection by Chinese customs.

The GACC warned that shipments from unregistered or non-compliant producers could be rejected or destroyed upon arrival in China.

A New Chapter for Zimbabwe’s Horticulture

The entry into the Chinese market is being hailed as a milestone for Zimbabwe’s agricultural diversification.

However, industry players stress that long-term success depends on creating a stable, transparent, and investor-friendly policy environment.

If government and farmers align their efforts, analysts believe Zimbabwe could soon rival Morocco, and potentially emerge as Africa’s leading blueberry exporter.

 

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International FinTech Executive Tinashe Muhove Supports SMEs and Youth Talent

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LONDON — International fintech executive Tinashe Muhove is playing an important role in expanding financial access, supporting small businesses, and helping young people enter the global fintech industry.

Muhove has worked in senior positions at well-known fintech companies such as Mukuru, Mama Money, and MoneyGram. In these roles, he focused on growing businesses and expanding into new markets, especially in cross-border payments and money transfer services.

Much of his work has targeted emerging and underbanked communities, helping improve access to financial services in Africa, Europe, and other regions.

Industry experts say his experience dealing with different regulations and business environments has given him a strong understanding of both business growth and financial inclusion.

Muhove is currently the Co-Founder and Chief Executive Officer of UJU, a UK-based technology company that supports small and medium-sized enterprises (SMEs). The platform helps high-street businesses keep customers and improve long-term profits at a time when competition and digital change are increasing.

UJU provides tools that help businesses encourage repeat customers and maintain steady income. This is important as many small businesses face rising costs and changing customer habits. The company’s work supports wider efforts in the UK to strengthen local economies and protect jobs.

Alongside his business work, Muhove is also involved in education and skills development. He founded Fin4NextGen, a four-week global programme that introduces young people to the fintech industry.

The programme teaches basic fintech ideas, career options, and real-life examples. It mainly targets young people who may not normally have access to the fintech sector. This supports industry efforts to improve skills and increase diversity in fintech.

Muhove is also sharing his ideas through writing. He is currently working on a book about the challenges of building fintech startups. The book follows two young entrepreneurs in the same industry but with very different goals, and looks at ambition, ethics, and purpose.

At the centre of the book is a key question he believes founders must ask themselves:

“Why am I building what I am building?”

Analysts say this focus on purpose reflects a wider shift in fintech, as companies are now expected to consider social impact as well as profit.

With experience in global fintech companies, SME technology, youth education, and thought leadership, Muhove is increasingly seen as someone helping shape the future of the UK and global fintech industry.

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Dangote Appoints MTN CEO Ralph Mupita to Fertiliser Board Ahead of IPO

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Africa’s richest man, Aliko Dangote, has appointed MTN Group Chief Executive Officer Ralph Mupita to the board of Dangote Fertiliser as the company prepares for a landmark initial public offering (IPO) on the Nigerian Stock Exchange later this year.

 

Dangote Fertiliser Managing Director Vishwajit Sinha confirmed Mupita’s appointment, signalling a strategic move as the fertiliser business positions itself for expansion and entry into public markets.

 

Mupita’s inclusion brings high-level capital markets and corporate governance experience to Dangote’s fast-growing fertiliser unit. He previously led the successful 2019 listing of MTN Nigeria, now one of the country’s most valuable companies. Since its listing, MTN Nigeria’s revenues have more than quadrupled, and the company currently boasts a market capitalisation of about US$8.6 billion, making it the Nigerian Exchange’s second-largest stock after BUA Foods.

 

The appointment comes at a pivotal moment for Dangote Fertiliser, which is seeking to tap public markets to fund ambitious expansion plans. The company currently produces around 3 million tonnes of granulated urea annually from its US$2.5 billion Lagos-based complex and aims to become the world’s largest fertiliser producer by 2028.

 

To support this goal, Dangote Fertiliser plans to expand its existing Nigerian operations and commence construction of a new production facility in Ethiopia later this year. The Ethiopian plant is expected to strengthen the company’s footprint in East Africa while supporting regional food security and agricultural productivity.

 

Africa’s fertiliser market is gaining prominence as the continent experiences the world’s fastest population growth. According to the African Development Bank, rising food demand, rapid urbanisation and expanding intra-African trade could see the continent’s agricultural sector grow to more than US$1 trillion by 2030. However, limited access to fertilisers remains a key challenge for many small-scale farmers, constrained by financing gaps, poor infrastructure and underdeveloped markets.

 

Dangote Fertiliser’s expansion is positioned as a response to these challenges, aiming to reduce Africa’s dependence on imported fertilisers while supporting higher crop yields across the continent.

 

Mupita has led MTN Group, Africa’s largest mobile network operator, for more than five years, having joined the group in 2017 as chief financial officer. Prior to MTN, he held senior roles at South African financial services group Old Mutual and began his career as a trained engineer. His blend of engineering, finance and capital-markets expertise is expected to bolster Dangote Fertiliser’s governance and investor appeal ahead of its IPO.

 

Beyond fertiliser, Dangote Industries is also preparing to list its massive oil refinery business, a move Aliko Dangote has previously described as part of a broader strategy to raise capital, deepen transparency and attract institutional investors.

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Gold Rally Strengthens Zimbabwe’s Economy

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Global gold prices climbed to historic highs yesterday, with the precious metal touching the US$5 000-per-ounce mark as investors rushed to safe-haven assets amid growing geopolitical tensions.

By yesterday morning, gold was trading about 2,2 percent higher at roughly US$5 089 an ounce, after earlier peaking at an all-time high of around US$5 110.

The surge caps an exceptional rally for gold, whose value has risen by close to 90 percent since former United States President Donald Trump took office in January last year, driven largely by global economic uncertainty.

For Zimbabwe, gold remains a cornerstone of the economy. It is the country’s biggest source of export earnings and foreign currency inflows, plays a central role in supporting the local currency, and sustains thousands of livelihoods across the mining value chain.

The Zimbabwe Gold (ZiG) currency, launched in April 2024, is backed by gold and foreign currency reserves. Authorities say this backing has helped stabilise the economy and strengthen confidence in the domestic monetary system.

Economic analyst Mr Persistence Gwanyanya said rising gold prices are expected to provide a major boost to Zimbabwe’s economic performance this year.

He noted that strong prices favour countries with bullion-based economies, adding that Zimbabwe stands to benefit significantly if the rally continues.

“This is very positive for the country, especially given our reliance on gold. The outlook suggests prices will remain firm for much of the year, which should support economic growth,” Mr Gwanyanya said.

He added that higher gold earnings are already spilling over into other sectors, including construction and related industries, stimulating broader economic activity.

Zimbabwe also exceeded its 2025 gold production target last year, largely due to increased output from artisanal and small-scale miners. By December, total deliveries had surpassed 46,7 tonnes, with small-scale producers contributing about three-quarters of the output.

Mr Gwanyanya said the Government is expected to benefit from increased revenues as global prices rise but stressed the need to turn the windfall into long-term economic gains.

He also called for better organisation and support for artisanal and small-scale miners to ensure sustained growth and improved returns for the country.

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