The 2025 Fish Day celebrations in Seke District, Mashonaland East, were more than a ceremonial event. They highlighted how innovation, hard work, and community-driven learning are shaping a thriving and sustainable aquaculture economy.

The Fisheries and Aquaculture Resources Production Department (FARD), operating under the Ministry of Lands, Agriculture, Fisheries, Water and Rural Development (MLAFWRD) through its Agricultural Rural Development and Advisory Services (ARDAS), officially launched the new production season during the event showcasing Seke’s rapid progress and the inspiring story of local farmer Mr. Gift Jeche.

From Humble Beginnings to Model Farmer

In Dema village, Mr. Jeche has transformed his home into a model of modern fish farming. Beginning his aquaculture venture in 2016, he faced multiple challenges, including reliance on temporary dam liners that deteriorated over time. “I noticed the liners would crack after a few years,” he recalls. Determined to find a lasting solution, he switched to permanent concrete ponds  a decision that laid the foundation for sustainable operations.

His well-established farm supports over 32,000 fish, mainly tilapia and catfish, providing a steady income throughout the year. What sets Jeche apart is his integrated farming system. Using an innovative water recirculation network, he keeps his ponds clean and oxygenated, while the nutrient-rich discharge water irrigates his banana, mango, and vegetable plots. Ducks also play a role in maintaining pond balance by controlling pests and enriching the water naturally creating a self-sustaining ecosystem.

Economic and Social Impact

Mr. Jeche’s business has grown into a profitable venture. He supplies top-quality fish to local markets and butcheries for about US$4.50 per kilogram, demonstrating that responsible, high-quality production can fetch premium prices. Yet, his greatest success may be his influence on others. “Fish farming has changed my life and inspired my neighbours. Many have started building their own ponds after seeing my results,” he says with pride.

Government Applauds the Initiative

Fisheries and Aquaculture Resources Production Director Mr. Milton T. Makumbe praised Jeche’s achievements, noting that his farm reflects the broader potential of Zimbabwe’s aquaculture sector. “Farmers like Mr. Jeche are the lifeblood of our fisheries revolution. His adoption of durable ponds and integrated systems demonstrates how sustainability and innovation can work hand in hand,” he said.

Mashonaland East ARDAS Provincial Director Mr. Masiiwa echoed this sentiment, urging other farmers to explore aquaculture as a viable business. “We’ve seen outstanding results in Seke,” he remarked. “Given land constraints in many areas, fish farming is an ideal enterprise for smallholders with access to water. The government, through our extension officers and business advisors, is ready to support farmers in adopting this billion-dollar industry in the making.”

Seke’s Growth Mirrors National Ambitions

Recent data from the Aquaculture Frame Survey shows that Seke now hosts 107 active fish farmers, making it one of the most dynamic aquaculture districts in Zimbabwe. Mr. Makumbe described this progress as “a strong foundation for the Presidential Community Fisheries Scheme — built on empowerment, inclusivity, and skills development.”

Nationally, Zimbabwe currently produces around 31,000 metric tonnes of fish annually against a domestic demand of 60,000 tonnes. Bridging this gap represents a huge opportunity for local farmers. Under Vision 2030, the government aims to expand the aquaculture sector into a US$1 billion industry, with districts like Seke leading the transformation.

Overcoming Challenges and Building Capacity

Despite this momentum, farmers continue to face issues such as poor-quality inputs and unregulated suppliers. Mr. Jeche himself suffered early losses due to defective liners. To address these problems, the Ministry is finalizing the Fisheries and Aquaculture Bill, which seeks to regulate suppliers, ensure access to certified fingerlings, and create fair market conditions for producers.

Beyond regulation, the Ministry is empowering farmers through training. The Aquaculture Business School initiative promotes hands-on learning in pond construction, feed management, and water quality monitoring — essential skills for building profitable fish enterprises. Peer learning, as practiced by Jeche and his mentees, remains central to spreading knowledge across communities.

A Vision for the Future

Seke District’s experience illustrates how collaboration, perseverance, and innovation can transform livelihoods. With ongoing government support and community-driven learning, the district has become a model for rural development. As Mr. Jeche concludes:
“Fish farming feeds my family, creates jobs, and gives hope to others. If we keep improving and working together, Zimbabwe’s aquaculture future is bright.”