Zimbabwe joined global tourism leaders at the 126th Session of the UN Tourism Executive Council in Toledo, where discussions focused on promoting sustainable growth, stronger cooperation, and inclusive development within the tourism sector.
As one of the 35 member states serving on the Executive Council, Zimbabwe actively participated in deliberations aimed at strengthening the resilience, competitiveness, and long-term sustainability of the global tourism industry.
Ahead of the Executive Council meeting, Zimbabwe joined fellow African member states Zambia, Nigeria, Angola, Rwanda, Democratic Republic of the Congo, and Seychelles to develop a common African position aimed at ensuring the continent’s interests and priorities were effectively represented on the global tourism agenda.
Representing Zimbabwe at the high-level gathering, Minister of Tourism and Hospitality Industry Barbara Rwodzi emphasized the need for stronger collaboration among African nations to unlock the full potential of the tourism sector.
“There is a need for deeper collaboration among African countries through harmonised tourism policies, improved regional and international connectivity, and the advancement of inclusive tourism development,” said Rwodzi.
The minister also highlighted Zimbabwe’s successful hosting of the 23rd UN Tourism Committee on Tourism and Sustainability Meeting and the 2nd UN Tourism Regional Congress on Women’s Empowerment in Tourism in Africa, both held in Victoria Falls.
According to Rwodzi, the events helped strengthen Victoria Falls’ reputation as a leading destination for international tourism conferences and high-level engagements.
“The successful hosting of these important events has further elevated Victoria Falls as a preferred venue for high-level international tourism engagements,” she said.
Zimbabwe’s participation at the Executive Council reflects the country’s growing influence within UN Tourism and its commitment to using tourism as a key driver of economic growth and development.
The country continues to position tourism as a strategic sector capable of supporting economic transformation, regional integration, women’s empowerment, and sustainable development, while showcasing Zimbabwe’s rich cultural and natural heritage to the world.
The Toledo meeting provided an important platform for member states to exchange ideas, strengthen partnerships, and develop strategies aimed at ensuring tourism remains a powerful tool for inclusive growth and prosperity across the globe.
