Tourism Policy Launched to Boost Zimbabwe’s Economic Growth

President Emmerson Mnangagwa has officially launched the Tourism and Hospitality Industry Policy (2025–2030), a comprehensive blueprint aimed at steering the growth and modernization of Zimbabwe’s tourism sector over the next five years.

Speaking at the launch event, President Mnangagwa underscored the increasing importance of tourism as a pillar of economic development, noting that the industry has become one of the key contributors to the national GDP.

He highlighted that Zimbabwe’s GDP has risen significantly, from US$16 billion in 2018 to US$44 billion in 2025, a growth he attributed in part to strategic sectoral development.

“The unveiling of this policy comes at an opportune time,” said President Mnangagwa. “It aligns closely with our national development agenda and reflects our commitment to a sustainable, inclusive, and globally competitive tourism industry.”

The Tourism and Hospitality Industry Policy builds on the Government’s broader Tourism Growth Strategy, which aims to stimulate domestic and international tourism, improve infrastructure, and promote the country as a destination of choice.

The policy outlines key pillars, including sustainable development, digital transformation, cultural preservation, and community involvement.

President Mnangagwa commended stakeholders for placing people and communities at the heart of the policy, stressing that the realisation of a balanced tourism sector is essential for equitable development.

He emphasized that rural and urban communities alike must benefit from tourism initiatives, and reiterated the need for continuous engagement with citizens to ensure their voices are heard.

“Connectivity and accessibility to our tourism destinations remain a priority area,” he said. “We must also leverage digital platforms and ICT to enhance the sector’s visibility and efficiency.”

The President called for the policy’s implementation to be grounded in a whole-of-government approach, with all ministries and agencies working together to achieve common goals. He also emphasized the importance of safeguarding Zimbabwe’s natural heritage, calling for greater attention to the preservation of flora and fauna.

Several key projects have already been completed under the Second Republic to support the tourism sector, including infrastructure upgrades and improved accessibility to major tourist attractions.

The President noted that such investments have laid a solid foundation for the successful rollout of the new policy.

“Our tourism must remain anchored in our rich culture, traditions, and values,” he added, highlighting that Zimbabwe’s unique identity is central to its appeal as a travel destination.

The Tourism and Hospitality Industry Policy (2025–2030) is expected to serve as a strategic compass for both public and private stakeholders in navigating the evolving global tourism landscape, while ensuring that Zimbabwe’s development is inclusive, environmentally responsible, and economically rewarding.

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