Popular Zimdancehall star Van Choga has sparked fresh debate within the local arts industry by claiming that controversial content generates more revenue than high-quality musical productions.

Speaking exclusively to Hurumende News Hub, Van Choga argued that in the modern digital era, the “shock factor” serves as a more effective marketing tool than vocal talent or polished instrumentals.

He noted that provocative songs and public stunts often trigger viral social media engagement, which translates directly into higher streaming numbers and increased event bookings.

“People talk more about what surprises them or makes them angry,” the artist explained when asked about the strategy. He added that while a well-composed song might earn respect, a controversial one attracts immediate attention and clicks.

The artist’s rise to fame was itself fueled by a chaotic persona that many critics initially dismissed as madness. However, Van Choga maintained that this approach was a calculated move to break through a saturated market where traditional “good” music often goes unnoticed by the masses.

Music critics have reacted sharply to these claims, with some arguing that while controversy may sell quickly, it lacks the longevity of quality art. Veteran producer T-Man noted that while a stunt might trend for a week, a high-quality production can become a classic that supports an artist for decades.

This revelation comes at a time when many Zimbabwean artists are struggling to balance artistic integrity with the financial demands of the digital economy.

Van Choga’s stance suggests that for many performers, the goal has shifted from creating lasting legacies to capturing the fleeting attention of the internet.

By Everisto Zhuwao

HARARE – Popular Zimdancehall artists Hulengende and Malloti have shifted their focus to music production, moving away from the social media insults that once defined their brand.

The duo, known as the “Mallongende Movement,” recently released the official video for their collaboration Waponda Moyo. The move signals a major change in direction following public backlash over their conduct on digital platforms.

The shift comes after Zvimba South MP Taurai Dexter Malinganiso raised concerns in Parliament about the duo’s influence on the youth. He accused them of using explicit language and allegedly promoting drug abuse during live broadcasts on TikTok and Instagram.

“Influence must be a tool for nation-building, not a weapon of social destruction,” Malinganiso said during a point of national interest in the National Assembly.

In response, the artists are now leaning into their musical talent. Their latest project, featured on Hulengende’s Tsvimbo Mutauro album, has already attracted hundreds of thousands of views. The album also includes collaborations with high-profile producers such as Oskid.

Fans have described the “Mallongende” movement as a “tectonic shift” in the Zimdancehall scene. Supporters have also praised the duo’s resilience, highlighting Hulengende’s journey from rural Mhondoro to Harare, and Malloti’s past work with Hwinza.

Music critics say that by focusing on studio work instead of social media feuds, the pair is better positioned to compete with industry heavyweights. This shift is also seen as an effort to clean up their image while maintaining appeal among younger audiences.

The duo continues to release new content, showing a clear desire to be recognized for their music rather than past controversies.

Renowned Zimdancehall chanter Dadza D has turned a new leaf in his life and career after finding a spiritual home at Prophet Uebert Angel’s Spirit Embassy.

The energetic performer, born James Madubeko, recently shared his journey of transformation, citing a newfound sense of purpose and direction.

The artist, known for his high-octane stage presence, says his involvement with the ministry has brought a sense of peace that was previously missing in his life.

“I have found a place where I can grow not just as an artist, but as a man of faith,” Dadza D said. “It is about understanding that there is a higher calling beyond fame and music.”

The move marks a significant shift for the “King of the Fire” era hitmaker, who has long been a staple of the Zimbabwean music scene.

While many artists in the genre struggle with the pressures of the industry, Dadza D credited the teachings at Spirit Embassy for helping him navigate these challenges with a clearer mind.

Church members and fans have noted the artist’s consistent attendance at services and participation in church activities. Sources close to the musician say he has become a dedicated member of the congregation, often seeking guidance from church leadership on how to balance his professional work with his spiritual beliefs.

The ministry, led by Prophet Uebert Angel, is known for attracting high-profile personalities, but Dadza D’s integration has been described as a deep and personal commitment.

The singer noted that his faith has also influenced his approach to songwriting, with a focus on more positive and uplifting messages.

Industry peers have reacted with a mix of surprise and support for the chanter’s decision. Many believe that this spiritual grounding will help the artist maintain longevity in a competitive industry.

Dadza D remains active in the music scene, but he now views his platform as a way to inspire others. He maintains that his talent is a gift he intends to use more responsibly moving forward.

The artist concluded by stating that his journey is just beginning. He encouraged fellow youth to seek a foundation that offers stability in an ever-changing world.