ZIFA To Unveil Landmark Women’s Football Strategy Aimed At Transforming The Game

The Zimbabwe Football Association (ZIFA) is set to launch its groundbreaking Women’s Football Strategy tomorrow, a key milestone in efforts to transform and professionalize the women’s game in the country.

The strategy, which has been in development over recent months, is expected to outline a comprehensive roadmap for boosting participation, developing grassroots structures, and elevating the visibility and commercial viability of women’s football nationwide. It comes at a time when women’s football is gaining unprecedented global attention, and ZIFA aims to align Zimbabwe’s ambitions with regional and international trends.

According to officials, the strategy will focus on critical pillars such as talent identification and nurturing, coaching and officiating development, infrastructure improvement, and the establishment of competitive leagues. The document is also expected to tackle governance and leadership challenges that have hindered the growth of the women’s game in the past.

The launch is anticipated to attract stakeholders from government, sports ministries, the private sector, and civil society, all of whom play a vital role in the women’s football ecosystem. Industry observers hope the move will pave the way for increased investment, sponsorship, and media coverage for women’s teams at all levels.

Women’s football in Zimbabwe has battled for recognition and support, despite producing remarkable national team accomplishments, including participation at the 2016 Rio Olympics and notable performances in regional competitions. The new strategy could mark a turning point for players, coaches, and administrators who have long advocated for equal opportunities and sustainable development.

ZIFA’s initiative is likely to be seen as a litmus test for its broader capacity to implement meaningful reforms in domestic football. With the strategy’s unveiling, stakeholders will be watching closely to see if promises translate into meaningful actions for the sport’s future.

The launch event is scheduled to take place in Harare, as the football fraternity awaits further details on the implementation plan and immediate priorities for advancing the women’s game.