Zimbabwe Uses Miss Universe 2025 Stage to Rebrand Its Global Image

As the spotlight intensifies over Bangkok ahead of the Miss Universe 2025 grand finale, Zimbabwe finds itself at a defining moment—one that extends far beyond the glamour of gowns and international competition.

With Lyshanda Moyas carrying the national flag on the world stage, Zimbabwe is not merely participating in a global pageant; it is repositioning itself, reshaping perceptions, and signalling a renewed sense of confidence at a time when global visibility is crucial.

Dr. Alexander Rusero, Head of the Department of International Relations and Diplomacy at Africa University, says Zimbabwe’s appearance is both symbolic and strategically important.

“Zimbabwe’s participation in Miss Universe, from an international relations and diplomatic perspective, is a welcome development because it helps to refresh the country’s long-tarnished image. The nation has been on a rebound, as evidenced by Forbes ranking Zimbabwe as the number one destination for 2025,” he noted.

In a world where a country’s appeal can influence investment, attract tourists, and elevate cultural influence, platforms like Miss Universe have evolved into instruments of soft power rather than mere entertainment.

Zimbabwe’s presence reflects a broader global trend in which nations deploy cultural diplomacy as part of their foreign policy strategies.

“Cultural diplomacy enhances a country’s visibility on both national and international platforms. It promotes mutual cooperation, understanding, and respect among states,” said Dr. Darlington Ngoni Mahuku, a lecturer in International Relations, Politics, and Diplomacy at Bindura University of Science Education.

He added that participants—including ambassadors, political leaders, and pageant representatives—play an essential role in strengthening ties between nations through cultural exchange and dialogue. “Diplomacy continues to be central in today’s interconnected world.”

By stepping onto the global stage, Lyshanda Moyas becomes more than a contestant—she embodies Zimbabwe’s cultural narrative. Her presence offers the nation an opportunity to challenge outdated stereotypes and highlight a modern identity rooted in resilience, innovation, hospitality, and artistic expression.

With less than five days before the coronation, Zimbabwe’s flag rises not only in the competition arena but also in global consciousness.

The world is watching, and through this moment, Zimbabwe shares a compelling story of pride, renewal, and diplomatic presence.