Masiyiwa Urges Youth to Reject “Mbinga Culture” and Focus on Real Wealth

Zimbabwean billionaire Strive Masiyiwa has urged young Africans to move away from the growing trend of showing off wealth on social media, a lifestyle he refers to as “Mbinga culture.”

This trend is characterised by flaunting expensive cars, designer labels and lavish holidays displays that he believes give a false impression of success.

In a recent post, the London-based Econet and Cassava Technologies founder cautioned that chasing outward symbols of luxury can mislead emerging entrepreneurs and distract them from building genuine, long-term wealth. He stressed that online displays are not a true measure of achievement.

Masiyiwa illustrated his views with personal experiences. He recounted a visit to a billionaire family whose financial strength was reflected not in their clothes or accessories, but in the depth of their investments.

He also spoke of travelling with a leading global business figure whose aide once bought an inexpensive shirt from a local shop just before a major public event a reminder that real success is not defined by branded outfits.

He further advised parents to focus their resources on their children’s education instead of unnecessary luxuries, emphasising that such choices are vital for sustainable prosperity and the broader development of African nations.