Zimbabwe Strengthens Global Tourism Ties Following High-Level UN Visit

President Emmerson Mnangagwa has reaffirmed Zimbabwe’s commitment to growing its tourism sector after hosting Shaikha Al Nowais, the newly appointed Secretary-General of UN Tourism, in Harare.

Speaking after the meeting, President Mnangagwa described the visit as a great honour, highlighting its significance for both Zimbabwe and the global tourism community.

Ms. Al Nowais’ appointment marks a historic moment, as she becomes the first woman to lead the organisation in its 50-year history.

The discussions focused on strengthening Zimbabwe’s position as a leading global tourism destination. President Mnangagwa emphasized the country’s vast potential, from its natural attractions to its rich cultural heritage, noting that tourism remains a key pillar for economic growth.

“We discussed enhancing Zimbabwe’s standing as a premier global destination and harnessing sustainable tourism as a catalyst for economic growth and job creation,” said the President.

Zimbabwe has in recent years intensified efforts to promote sustainable tourism, ensuring that growth in the sector benefits local communities while preserving the environment.

Collaboration with UN Tourism is expected to play a critical role in achieving these goals through international partnerships, investment opportunities, and global marketing initiatives.

President Mnangagwa also reaffirmed the country’s commitment to working closely with international stakeholders to showcase Zimbabwe’s unique appeal.

“Zimbabwe remains committed to collaborating closely with UN Tourism to showcase the beauty and hospitality of our nation to the world,” he added.

The visit by Ms. Al Nowais is seen as a strategic step toward strengthening Zimbabwe’s visibility on the global tourism map, while also aligning the country with international best practices in sustainable tourism development.