FlyCristal Airways has partnered with Mrs India Inc to bring the seventh season of the Mrs India Inc pageant and Femm International to Zimbabwe, in a move expected to boost tourism, cultural exchange and international events in the country.
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Read E-PaperThe partnership was announced on October 3 at a press conference, official announcement and meet-and-greet held at IMBA Matombo in Harare.
Under the agreement, FlyCristal Airways will serve as lead sponsor and principal logistics partner for the Zimbabwe edition of the two pageants, providing travel, hospitality and destination support for contestants, crew and international participants.
The Zimbabwe edition will incorporate tourism, culture, wildlife and destination experiences into the pageants, with organisers seeking to use the events as a platform to showcase the country to an international audience.
Mrs India Inc representative Mohini Sharma outlined the organisation’s journey, vision and international positioning while explaining the decision to select Zimbabwe as the host destination for Season 7.
She also highlighted the vision for the Zimbabwe chapter and the role of Femm International in promoting women’s empowerment while showcasing Zimbabwe as a tourism destination.
The partnership will see FlyCristal Airways use its network to facilitate the movement of contestants and other participants while promoting Zimbabwe as a destination for meetings, incentives, conferences and exhibitions (MICE), as well as leisure tourism.
Organisers said the initiative is expected to create opportunities for tourism promotion, cultural exchange and economic activity while strengthening Zimbabwe’s profile as a destination capable of hosting international events.
The collaboration also comes as Zimbabwe continues efforts to attract international events and visitors, with pageantry offering an additional avenue for destination marketing and tourism promotion.
FlyCristal Airways operates from its Zimbabwe office at Robert Gabriel Mugabe International Airport in Harare and has positioned the partnership as part of its broader efforts to support international travel and destination connectivity.
The Mrs India Inc Season 7 and Femm International pageants are expected to bring contestants and international participants to Zimbabwe, combining pageantry with experiences centred on the country’s tourism, culture and wildlife.
